Some 18 per cent of employees are unable to name their company's website when quizzed, a new study has found.

According to research from SME savings website DealJungle.com, 82 per cent could recall the main body of the web address but nearly half struggled to remember if the domain name ended in .co.uk or .com.

It is worrying, given that 98 per cent of respondents believed having a strong website was "essential to the future of their businesses".

A DealJungle.com spokesman said it was "astonishing" that such a high proportion of workers did not know their company's site address.

"Whilst we might laugh at some workers being unable to name their company’s website, there are more serious business implications such as making it more difficult to direct new leads to the correct place when questioned," he warned.

With many companies trading solely online, a solid internet presence is becoming increasingly crucial to a firm's success, whether through their e-commerce ventures or social media marketing.

[HT - Kevin]

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